One can never really trust a third party 100%. A lot has been written about the unreliability, lack of transparency and conflicts of interest of the Big Three Credit Rating Agencies. And yet, the entire economy uses and depends on ratings. It’s a bit like those who smoke knowing that smoking causes cancer.
Even though the rating agencies have been said to be the “key enablers of the financial meltdown” ratings are necessary. Sure, ratings are necessary but they must be reliable and trustworthy. Because nobody is really 100% transparent and 100% independent, the term “reliable rating agency” sounds like an oxymoron. A radically new approach is needed.
The only person you trust 100% is yourself. So, if you want a 100% reliable rating, you must do it yourself. This is why we have built the “Rate-A-Business” platform, so that you can rate any business yourself. This is how it works:
1. If you want to rate a publicly listed company, you download its financials from its website and you process them at www.rate-a-business.com
2. If you want to rate your own business, you already have the financials. You use data you trust. You trust the result.
In the first case we still have the problem of trusting the financials that public companies post on their Investor Relations pages. But, at least, the mechanism for rating those numbers which is used by Rate-A-Business remains the same. For everyone. All the time.
Ratings must be democratised. This means they must be in the hands of those who use them. They must become a commodity. Not a means of deception.
Artificial Intuition 
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